Automotive - Category Winner: Volkswagen of America

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Arnold Worldwide, Boston

Chief Creative Officer: Ron Lawner

Group Creative Director: Alan Pafenbach

Copywriter: Dana Satterwhite

Art Director: Will Uronis

Producer: Amy Feenam

Production Co.: X1 Films, Los Angeles

Director: Nick Lewin

Editorial Co.: Bug Editorial, New York

Editor: Andre Betz

Early morning in the suburbs. A young man lovingly, attentively, almost obsessively washes a Passat in the driveway of a stylish, contemporary home. Suddenly, a bathrobed, slippered, unshaven man emerges from the house, steps into the yard to retrieve the Daily Bugle, notices the car washer and asks irritiably, "What are you doing?" Clearly, he's washing someone else's Passat. Now that's a case of coveting thy neighbor's goods.

Commendations

Volkswagen of America

"Spread the Joy"

Arnold Worldwide, Boston

Chief Creative Officer: Ron Lawner

Group Creative Director: Alan Pafenbach

Copywriter: Dana Satterwhite

Art Director: Will Uronis

Producer: Keith Dezen

Production Co.: Propaganda, Los Angeles

Director: Tom Kuntz & Mike Maguire

Editorial Co.: Jigsaw, Santa Monica, Calif.

Editor: Jon Hopp

Jeep

"Shake"

PentaMark Worldwide, Troy, Mich.

Creative Directors: Bill Morden, Mike Stocker

Art Director: Robin Chrumka

Copywriter: Mike Stocker

Producers: Mary Kondrat, John van Osdol

Production Co.: Gerard De Thame Films, London

Director: Gerard De Thame

Editorial Co.: Cut & Run, London

Editor: Steve Gandolfi

Visual Effects: The Mill, London

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