AUTOTRADER.COM RENEWS NFL SPONSORSHIP

Third Year of Football Ad Campaigns

By Published on .

DETROIT (AdAge.com) -- Online car classifieds AutoTrader.com renewed its contract as a broadcast sponsor of the NFL on Fox, according to the marketer.

The move marks the third season of NFL sponorship for the Atlanta company.

AutoTrader will again be name sponsor of the post-game show and will advertise during the game. Independent Doner, Southfield, Mich., is its ad agency.

An AutoTrader spokeswoman said it will continue to use the two commercials Doner created in 2000. AutoTrader's deal includes pre-season game broadcasts Aug. 23 and 29 and regular-season games from Sept. 9 through Dec. 29.

AutoTrader spent $8 million in measured media in the first five months of 2002 and $22 million in calendar 2001, according to Taylor Nelson Sofres' CMR.

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