Interactive agencies Avalanche Solutions and Razorfish
, already operating under a merger, will announce May 4 a consolidation under the Razorfish name. The Avalanche team, which had been operating as a separate unit since January, will now move into the Razorfish offices. Jeff Dachis, Razorfish co-founder, will continue as president-CEO; co-founder Craig Kanarick will remain chairman. Peter Seidler, co-founder of Avalanche, will move over to become Razorfish chief creative officer. The combined client list will include Ameritrade, CBS, Carnegie Hall, The Wall Street Journal
, Time Warner and Warner Music Group.
Copyright May 1998, Crain Communications Inc.