Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Avenue A grows through acquisition of Iballs

Published on .

Avenue A, a Seattle-based Internet media and data marketing company, is acquiring Iballs, a New York Internet media planning and buying company, to enhance its buying power and leverage its proprietary technology. Iballs will operate as a wholly owned subsidiary. Both Avenue A and Iballs will offer media strategy, planning and buying services, third-party ad serving, and data collection and analysis for online marketers; Iballs will adopt Avenue A's data-collection technology and in-depth analysis methodology.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: