Avenue A, a Seattle-based Internet media and data marketing company, is acquiring Iballs, a New York Internet media planning and buying company, to enhance its buying power and leverage its proprietary technology. Iballs will operate as a wholly owned subsidiary. Both Avenue A and Iballs
will offer media strategy, planning and buying services, third-party ad serving, and data collection and analysis for online marketers; Iballs will adopt Avenue A's data-collection technology and in-depth analysis methodology.
Copyright October 1999, Crain Communications Inc.