Avenue A opens doors of consulting group

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Seattle-based Interactive media company Avenue A, on Oct. 16 unveils the Avenue A Consulting Group. The unit is designed to broaden Avenue A's services to include customer analysis, as well as ways to counsel clients on return on investment strategies. The consulting group will use the company's Atlas Technology Suite, which was introduced last week, and automates the analysis of marketing campaigns for ROI.

Copyright October 2000, Crain Communications Inc.

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