Avenue A sets targeted campaign

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Online media-buying agency Avenue A, Seattle, debuts the week of July 17 a campaign promoting itself as "the digital optimization company.'' The tagline for the print campaign, created by DDB Worldwide, Seattle, is "Know what works." Forty of the company's top prospects, including Hewlett-Packard Co., Wal-Mart Stores, FedEx, AutoNation, Starwood Corp. and AT&T Corp., will receive a gift basket, a letter from the agency's president, and a hand-delivered The Wall Street Journal with the ad. In addition, Avenue A will hand out coffee and newspapers outside targeted companies, such as United Parcel Service of America and Home Depot.

Copyright July 2000, Crain Communications Inc.

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