|Avi Dan has been named global executive director at Euro RSCG Worldwide.
Mr. Dan assumes responsibilities formerly handled by Marc LePere, Euro’s chief marketing officer, who left the agency this fall, in addition to some new duties. He reports to David Jones, Euro RSCG Worldwide CEO.
Mr. Dan "is a proven leader and a seasoned globalist,” Mr. Jones said in a statement announcing the move. “Avi will work closely with me, the regional directors and CEOs of Euro’s local offices in new business, and also ensure that existing clients have access to all of our resources.”
Experienced account manager
Mr. Dan, who worked at Berlin Cameron from 2001 until August, has experience in new business at several global agencies and has also logged time in account management. From 1997 to 2001, he spearheaded new-business efforts at Publicis Groupe’s Saatchi & Saatchi. Earlier jobs included running the Colgate-Palmolive account at Young & Rubicam, where he was group director; and working on various Procter & Gamble Co. brands, including Crest, Pampers and Charmin at the now-defunct D’Arcy Masius Benton & Bowles.
As a young man -- not even 21 years old -- Mr. Dan served three years as a tank commander in the Israeli army. After that stint, he volunteered to re-join the Israeli forces under Ariel Sharon’s command. During that second tour, he survived a land-mine explosion, a strike by an anti-tank missile and direct artillery fire. After the war, he moved to New York, where he earned a bachelor’s degree and an MBA from Columbia University.
Accounts won, lost
During his time at Berlin Cameron, the agency won North American creative duties on Coca-Cola’s flagship brand (the agency lost the account last month); creative responsibilities for Pfizer’s Zyrtec and Dean Food’s White Wave soy milk and Glenlivet whisky.
Euro, part of Paris-based Havas, has 233 offices in 75 countries.