Avis and the Gap have both chosen Organic Media, a division of interactive agency Organic, San Francisco, as agency of record. Organic Media handles media strategy, planning and execution. The two latest wins have taken the division from no billings at its launch last September to $35 million in billings. As part of the Gap win for online media planning and placement, Organic Media will also develop a campaign to drive consumers to Gap's online store.
Copyright April 1998, Crain Communications Inc.