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[garden city, n.y.] Avis Rent A Car System is contacting New York agencies after throwing its $50 million account into review. Bates Worldwide, New York, resigned the business citingstrategic and creative differences. Pile & Co., Boston, is handling the review.

ADT taps Doner for $30 million account

[boca raton, fla.] Security company ADT has awarded Doner, Southfield, Mich., its $30 million direct-response TV account. AAR/Bob Wolf & Partners, Los Angeles, was the review consultant. Rapp Collins Worldwide, New York, is the incumbent.

Sears turns to O&M for national branding ads

[hoffman estates, ill.] Sears, Roebuck & Co., apparently having decided on a refashioning of its "Softer side" campaign for later this year, is expected to give Ogilvy & Mather greater responsibility for national branding advertising, executives knowledgeable of the efforts said. Sears Exec VP-Marketing Mark A. Cohen is scheduled to describe his plans to Wall Street analysts this week. Currently, O&M has the bulk of advertising responsibilities for Sears' hard lines, while Y&R Advertising, New York and Chicago, handles most "Softer side" work.

Cafferata leaving Y&R Advertising

[chicago] Patricia Cafferata will retire at the end of the year as president of the Y&R Advertising office here, executives familiar with the decision said last week. She has led the shop for 13 years. Ms. Cafferata would not comment on her plans or on succession plans at the agency.

Sprite launches hip-hop campaign

[atlanta] Female hip-hop artists star in a new TV campaign for Coca-Cola Co.'s Sprite brand that will be launched next week via Burrell Communications Group, Chicago. There are five 30-second spots in the "Five Deadly Women" series, which will run through the end of the year on MTV and BET, as well as other outlets. Spending could not be determined at press time. Lowe & Partners/SMS, New York, handles general market advertising for Sprite.

Shopko taps Campbell-Ewald

[green bay, wis.] Shopko Stores, a discount retailer with 147 stores in 16 states, has awarded its $12 million broadcast advertising, media buying and planning account to Campbell-Ewald, Warren, Mich. Other Midwestern shops in the pitch were Cramer-Krasselt and Grant/Jacoby, both Chicago; Hoffman York, Milwaukee; and Valentine Radford, Kansas City, Mo. The review was conducted without a consultant. Incumbent Bozell Worldwide, Chicago, did not participate.

Pirelli names Testa to $30 mil account

[london] Pirelli in September will move its estimated $30 million global tire account from Young & Rubicam to Armando Testa, the family-owned Italian ad agency that is revamping its European network. The new Testa network is run from London by Director of Operations David Gray, formerly Y&R's worldwide managing director for the Pirelli business. Turin-based Testa dumped its affiliations with local agencies in Europe and has opened five offices outside Italy this year, but has no shops outside Europe.

Freedom buys out CurtCo titles

[irvine, calif.] Freedom Magazines fully acquired CurtCo/Freedom Group, including titles Home Office Computing and Small Business Computing, from equal partner and CEO Bill Curtis late last week. Mr. Curtis is leaving to develop smalloffice.com, an Internet business that will now stand as an entity separate from CurtCo/Freedom Group. A new CEO will also be named soon.

Unilever to launch Suave body lotion

[chicago] Unilever will introduce a body lotion extension of its Suave Naturals line of shampoos and deodorants in July, backed by an advertising campaign breaking in August. DDB Worldwide is the agency for Suave. A company spokesman said Unilever would not disclose information on the launch, but Unilever spent $10.6 million on the Suave brand in 1998, according to Competitive Media Reporting.

Taco Bell's Chihuahua wins Grand Effie

[new york] Taco Bell and TBWA/Chiat/Day, Playa del Rey, Calif., took top honors last week for their Chihuahua campaign at the New York American Marketing Association's 31st annual Effie Awards ceremony at the Marriott Marquee. In addition to the Grand Effie, the work also won gold Effies in the fast-food and new-product categories. DDB Worldwide, New York, led the pack with 12 awards.


America Online is expected to announce June 15 it's buying Digital Marketing Services, a Dallas company that will run incentive marketing programs across AOL properties. . . . Coca-Cola Co. is set to break a new 30-second TV spot next week in its long-running "Always" campaign for Coca-Cola Classic via Edge Creative, Los Angeles. It comes as rumors have been fizzing up on Madison Avenune that the campaign will soon end. . . . Nordic Beverage AS named Shugart Matson Young, San Ramon, Calif., as agency for its planned launch in North America next year of a new vodka. Spending is estimated at $5 million to $10 million. . . . James Schroer to VP-global marketing, Ford Motor Co., Dearborn, Mich., a new position, from executive director of the marketing strategy and brand-management office. Also: Earl Hesterberg to VP-marketing, sales and service, Ford of Europe, Cologne, from president-CEO, Gulf States Toyota, Houston. He succeeds Nick Scheele, now president, Ford of Europe. . . . Lambesis, Del Mar, Calif., the agency for Skyy vodka, is doing an estimated $10 million in project work for Cutty Sark and Campari. The $10 million project could turn into a long-term agreement, said Tony Foglio, president of Skyy Spirits, which markets the two brands. Mullen, Wenham, Mass., formerly had Campari; Lois/EJL, New York, had Cutty Sark. . . . Havas Advertising has won European Union approval to merge its global advertising buying operations with Spain's Media Planning. The union creates the world's second-largest buyer and planner of advertising time with annual sales of about $4.4 billion, after Aegis Group's Carat Group. The merged company will keep the name Media Planning. . . . J. Crew is said to be contacting ad agencies about an undisclosed assignment. . . . Colgate-Palmolive Co. will spend $10 million to back the August launch of Irish Spring Aloe, an extension of its men's deodorant soap brand, via Y&R Advertising, New York. Autochoice.com, a Web retailer of custom-order used cars, to Saatchi & Saatchi, San Francisco, first agency for its $5 million to $10 million account. . . . Angotti Thomas Hedge, New York, to handle its $10 million plus account, Y&R Advertising and BBDO Worldwide, both New York, tied for second place, each with seven Effies. Fallon McElligott, Minneapolis, won six; McCann-Erikson Worldwide, New York, won five; and Carmichael Lynch, Minneapolis, won

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