AVOIDING LETHAL ACCIDENT AFTER THE ACCIDENT

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A new spot for Rite Aid Corp. from Marc Advertising, Pittsburgh, continues the chain's campaign featuring real-life situations with the tag, "It's not just a store, it's a solution." In "Accident," a car wreck survivor claims she's lucky to be alive after her pharmacist avoided a lethal prescription combination. The spot promotes a service that alerts pharmacists to dangerous interactions between prescriptions.
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