AVON TO BREAK PRINT CAMPAIGN FOR RETAIL BRAND

Effort Is First From Wieden

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NEW YORK (AdAge.com) -- Avon Products will break a print campaign for its beComing retail brand in March magazines.

The effort is the

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first for the brand from Wieden & Kennedy, New York, which won the account last October.

The brand, Avon's first effort that sells directly to consumers, launched as in-store shops in J.C. Penney Co. stores last September, backed by a campaign from WPP Group's J. Walter Thompson, New York.

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