Avon increases ad spend fivefold in Venezuela

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CARACAS -- Avon Cosmetics of Venezuela is spending $1.5 million on advertising in 1999, a fivefold increase in its ad budget over last year.

Avon's advertising is handled in-house.

The beauty products marketer has also earmarked $1 million to expand production lines and to purchase new equipment for its factory.

Among its new product launches in the next 12 months are an eyecare product, a new fragrance and a series of men's fragrances.

As a region, Latin America is Avon's most important market, accounting for a third of worldwide revenue, according to Advertising Director Rosalina Ortega.

Avon currently has a 26% market share in Venezuela, posting a 2% growth in the last two years in spite of the deep recession.

Copyright July 1999, Crain Communications Inc.

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