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Avon names U.S. marketing exec

Published on .

Avon Products, New York, named Vivian Behrens, 45, to be VP-U.S. marketing, effective immediately, succeeding Group VP-U.S. Marketing Barry Herstein, who left in March. Ms. Behrens was senior VP-marketing for Venator's Worldwide Foot Locker division. A former VP-marketing at Estee Lauder, at Avon she will have responsibility for cosmetics, fragrances, toiletries, jewelry and accessories and will oversee Avon's in-house creative agency and direct marketing initiatives.

Copyright October 1998, Crain Communications Inc.

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