Avon readies new corporate logo

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Avon Products will phase in a new corporate logo and tagline as part of its new global image. The logo, touting Avon as "The company for women," will appear on packaging and company letterheads worldwide. A company spokeswoman said Avon executives are still considering whether to use it in the global brand image campaign that will break in the second half.

Copyright April 1999, Crain Communications Inc.

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