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Avon signs Williams sisters

Published on .

Avon Products signed tennis stars Venus and Serena Williams to a three-year endorsement deal. They will be featured in TV and print advertising as part of Avon's "Let's Talk" branding campaign, and will appear on Avon's website (www.avon.com), in brochures and events. The first TV spots featuring the pair will break in the U.S. during the first quarter. The sisters will also endorse Avon Wellness, a line of vitamins and nutritional supplements which will launch in 2001 as a joint venture with Swiss pharmaceutical company Roche Holding AG, Basel.

Copyright December 2000, Crain Communications Inc.

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