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®MDBO¯Variety Inc.®MDNM¯, Los Angeles, to ®MDBO¯Eisaman, Johns & Laws®MDNM¯ ®MDNM¯ as first agency to handle business-to-business advertisª ing for the publisher of ®MDUL¯Variety ®MDNM¯and ®MDUL¯Daily Variety®MDNM¯.®MDNM¯ ®MDBO¯®MDNM¯®MDBO¯Golf Channel®MDNM¯, Orlando, makes its debut Jan. 17 with 24-hour programming, including pre-game and live coverage, call-in talk shows, and instruction. The ad-supported channel will cost $6.95 a month. ®MDNM¯®MDBO¯Telemundo Group®MDNM¯ formally came out of Chapter 11 bankruptcy proceedings Dec. 30 following Federal Communications Commission approval of the transª fer of its station licenses to the reorganized entity. ®MDNM¯®MDBO¯USA Today Baseball Weekly ®MDNM¯will publish 52 times a year starting March 1, up from its current 44 times a year schedule. Ad rates are unchanged, but subscripª tion prices will rise 14.3% in March to $40 a year. ®MDBO¯Star TV®M DELL'S OPTIPLEX TOUTS PENTIUM

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Dell Computer Corp. was the first major computer marketer to shift a key model line to the coveted updated version of the Pentium chip, and it promoted the move in The Wall Street Journal. The page ad, created by Goldberg Moser O'Neill, San Francisco, to promote Dell's premium OptiPlex line, also will run in computer publications this week. The new chip eliminates a much-publicized bug in earlier Pentiums, the flagship chip of Intel Corp. As a direct marketer that assembles PCs to order, Dell can move more quickly than larger rivals that must sell off existing inventory. Dell is betting heavily on Pentium, which accounts for more than one-third of its PC revenue.
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