E&J Gallo Winery: "Butterfly" (Citron Haligman Bedecarre; Pytka Productions; :30). As Louis Armstrong sings "Just One of Those Things" (". . .A trip to the moon on gossamer wings. . ."), a butterfly flits gaily about in a pastoral setting, then alights on a bottle of Gossamer Bay wine, becoming part of the logo. Striking photography, and a good way to introduce a new brand of wine. Agency says the brand is now No. 4 in its category.
Guinness: "Old Man" ( Ogilvy & Mather, London; Tony Kaye & Partners; :120). Deftly photographed in b&w, this vignette has a very old man slowly and carefully dressing in formal wear. Turns out he is the groom, marrying a young woman who is alarmingly pregnant. Guinness gets only a mention at the end of this episode in its "Story of Life" campaign, after the kicker: "Not everything in black and white makes sense."
Anheuser-Busch: "Phone" ( Goodby, Silverstein & Partners; Park Village Productions; :60) Should a product's icon cast a scary image? Bud Ice pulls it off with its penguin character. In this commercial, a takeoff on countless terror-in-the-home flicks, a penguin seems to threaten a couple with sinister phone calls, apparently seeking the Bud Ice they're drinking. The overacting creates broad comedy. Notes the voice-over: "Drink Bud Ice, but beware of the penguins."