American Honda Motor Co.: "Office" (Rubin Postaer & Associates; G.M.S.-Joel & Ethan Coen; :30). The Honda Accord is presented as a refuge in a stress-filled world in its ongoing campaign to "simplify" lives. A camera follows a man walking off an elevator and through a series of offices, with co-worker comments piling up the stress ("Was that your daughter I saw on `Hard Copy' last night?" . . . "Your computer crashed." . . . "Whew, what did you step in?") His office sanctuary becomes the locale of his Accord, with the Jack Lemmon voice-over extolling "the simple sanity of the Accord sedan."
Chrysler Corp.: "Frisbee" (Bozell Worldwide; End/Zack Snyder; :30). Minimal dialog in a surrealistic Frisbee scene: tossing the disc impossible distances from one high mesa to another. When one of the three participants misses, and the Frisbee tumbles down hundreds of sheer feet, the three tossers yell, "I'll get it," and run to their respective Jeeps for the obviously snap job of retrieval. The commercial was shot on location at the Ogilvy Mountain Range in the Yukon. Jeeps and mountains; a good combination. "Jeep-there's only one," declares the voice-over.
General Motors Corp.: "Electric Car" (Hal Riney & Partners; Industrial Light & Magic; :90). How does GM herald the EV1, a car not yet available to the public at large? The carmaker and Riney decided to play up the idea that electrical appliances are excited by the concept. The spot shows a wide variety of household appliances-toasters, fans, etc.-unplugging their cord tethers and lumbering out to the curb to await the arrival of the electric car. As it pulls up, announcer says simply "The electric car . . . is here."