For the fifth year, the Best Awards judging panel was made up of advertisers and ad agency creatives, along with Advertising Age editors. The agency representatives were: Chief judge Rick Boyko, senior partner and creative head, Ogilvy & Mather
, New York; Kirk Citron, president, Citron Haligman Bedecarre, San Francisco; Art Wagner, president, Blue Sky Advertising & Marketing, Chicago. Advertiser representatives were: Robert Lachky, VP-brand marketing, Anheuser-Busch; Arthur "Bud"
Liebler, VP-communications, Chrysler Corp.; and Allan Broce, senior VP-marketing and on-air promotion, MTV Networks.