THE BEST AWARDS: CRAFT AWARDS: MUSIC RUNS FROM ELFMAN TO PARTRIDGE FAMILY: CENTRAAL BEHEER, GUINNESS AND REEBOK CITED

Published on .

ORIGINAL MUSIC

Nissan Motor Corp.: "Dream Garage" ( TBWA Chiat/Day; Smillie Films). This two-minute commercial, a keystone in Nissan's "Life Is a Journey" campaign, features a boy chasing a ball who stumbles into Nissan's historical chamber. Music by noted movie composer Danny Elfman sets the various moods, from kids at play to the chase for the ball to the discovery of the Nissan storehouse. A choral background (an Elfman signature) swells as the boy views the classic Nissans. Mr. Elfman also provided music for other Nissan commercials.

ADAPTED MUSIC

Levi Strauss & Co.: "Elevator" (Foote, Cone & Belding; Bay Films). No elevator music here. The beat of "I Think I Love You" by the Partridge Family sets the scene as two jean-clad strangers on an elevator secretly fantasize the same dream of falling in love. But they let the moment pass and go their separate ways.

EDITING

Reebok: "Field of Dreams" (U.K.), ( Lowe Group; Tony Kaye & Partners). No less than 20 personalities pop in and out of this commercial. A soccer ball changes into, among other things, a bag of chips and a head of cabbage as it is booted from one celebrity-and one scene-to another. Fast-moving, but careful editing avoids confusion.

VISUAL EFFECTS

Centraal Beheer: "Museum" ( DDB Needham, Amsterdam; Paul Weiland, London). The GOP can't seem to make Bill Clinton take a tumble, but this spot pulls it off, thanks to special graphics artistry. It involves a museum visitor and a voodoo-type doll. When he bumps it, President Clinton (making a speech in another corner of the world) recoils. What happens to the president subsequently as the clumsy visitor tries to straighten out the doll makes for a hilarious episode in this campaign for the European insurance company.

CINEMATOGRAPHY

Guinness: "Old Man" ( Ogilvy & Mather, London; Tony Kaye & Partners). B&w photography serves to focus on the old man with his lined face and mundane surroundings. The surprise ending won this spot a category best award in the

In this article:
Most Popular