THE BEST AWARDS;ENTERTAINMENT;ANCHORS WEIGH IN FOR ESPN; DIFFERENCE A CERTAINTY AT DETROIT ZOO

Published on .

Most Popular
Espn-"sports- Center": "Theme Song-Curling" (Wieden & Kennedy; Radical Media; :60). The Entertainment category winner also was named Advertising Age's Best of Show among TV entries (see story on Page S-1).

Detroit Zoo: "Zoo Cruise" (W.B. Doner & Co.; Illuminations; :30). In a send-up of Norwegian Cruise Line commercial titled "A New Constitution for the World" (one of Ad Age's Best of 1994), this b&w spot shows various animals eating, swimming and sleeping.

Languid music plays in background and type on the screen tells us "There's no law that says you can't eat all you want," "There's no law that says you can't sleep all day long," and "There's no law that says you can't skinny dip at 4 in the afternoon on a Tuesday."

Spot closes with the words, "It's really different out here," aping (pun intended) the Norwegian Cruise spot ending.

In this article: