McIlhenny Sons Corp.: "Mosquito" ( DDB
Needham Worldwide; Squeak Pictures; :30). No words are wasted in this spot to boost the image of Tabasco as a really hot sauce (the No. 2 commercial in the category following M&M/Mars' "Chefs," which won Best of TV). A tough hombre liberally lacing his pizza with Tabasco sauce as he eats doesn't seem to mind when a mosquito lands on his leg and draws its lunch. The pest flies off a few feet and them explodes, as the man smiles with satisfaction.
Mars: "Team Prayer" ( BBDO; @radical.media.; :30) The judges also liked this commercial in Snickers' "Hungry?" campaign. A football coach, trying to be politically correct, brings in a phalanx of religious folks to do the pregame prayer. He moves them along in first-sergeant fashion, but when the lineup of petitioners grows longer and weirder, one bored player takes the VO's advice