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THE BEST AWARDS: OUT-OF-HOME: CLEVER CONNECTION SHOULD OPEN DOORS: GIRL SCOUTS BENEFIT FROM UNOFFICIAL TIE-IN

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ABC Bakers & Marketing Consultants: "Got Cookies" (Cadmus O'Keefe). To help Girl Scouts of America cross the street to sales success, ABC Bakers and Cadmus O'Keefe developed a poster offering a twist on the famous "Got Milk" campaign of the milk industry. All scout councils that purchased cookies from ABC Bakers got the posters for booth sales, stores and offices. No cookies pictured, but the Girl Scout logo lets you know who'll be knocking on your door
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