THE BEST AWARDS: MAGAZINE: JEEP SYMBOLISM SAYS IT BEST: POWERFUL VISUALS ALSO SUCCEED FOR CUB CADET, NATIONAL GEOGRAPHIC

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Chrysler Corp.-Jeep/ Eagle: "Symbols" (Bozell Worldwide). Simple graphics in this spread link two well known symbols, portrayed to suggest permanence and reliability. Copy aligns "symbol for peace" with "symbol for freedom." Creative credits go to managing partners Gary Topolewski and Bill Morden in Bozell's Southfield, Mich., office.

MTD Products-Cub Cadet: "Swiss Army" (W.B. Doner & Co.). Versatility was the attribute Doner wanted to stress in this ad for the Cub Cadet Series 7000 tractor. Comparing it to the famous Swiss Army knife makes the point. With 12 sales point on the spread ad, it looks newsy rather than cluttered.

National Geographic Society: "Frog" ( Martin Agency). To remind potential subscribers of the quality of articles in National Geographic, a magazine campaign was designed to feature striking photos and excerpts from articles. AA Best judges selected a page ad featuring a bright yellow poison-dart frog, with the provocative headline, "He's cute. He's colorful. He's the deadliest thing in the jungle." Tagline is "Join the adventure."

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