THE BEST AWARDS: POLAROID SPOT AN EYE-OPENER: DOGS SMARTER; YELLOW PAGES AID SOLVING ROBBERY

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Polaroid Corp.: "Architect" ( Goodby, Silverstein & Partners; Smillie Films; :30). Suggesting new reasons to use Polaroid's instant photography, this spot playfully portrays a harried architect in a company meeting telling his wife on the phone he can't possibly get home for lunch. But in a sultry voice she tells him to look in his briefcase: "I left you something this morning." He pulls out a Polaroid photo, his eyes widen and he says "I'll be there in ten minutes." Could start a fad, men; don't open your briefcases in public.

Polaroid Corp.: "Dog & Cat" (Goodby, Silverstein & Partners; Smillie Films :30). While Polaroid's briefcase spot may have given wives new ideas, this commercial is for the dogs. A dog wrongfully chastised for upsetting the garbage takes a Polaroid snapshot of the cat in action in the garbage, then waits patiently at the door, incriminating photo in mouth, for mistress to return home.

Yellow Pages: "The Bank" (BGS DMB&B, Torino, Italy; BRW & Partners, Milan; :60): Hilarious spot from Italy has a nervous bank robber with a hostage shouting his list of demands to the police. The conciliatory negotiator has his Yellow Pages (Pagine Gialle) in hand, easily looking up rental cars ("a '59 Chevrolet. . .red"), a refrigerator ("with a watermelon; you like watermelon?" the robber asks the hostage), a cat ("I always wanted a cat"), a motorcycle ("No, make that a speedboat"), etc. Final request is a moving van to haul the stuff away.

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