Partnership for a Drug-Free America: "Ashley-Teeth" (J. Walter Thompson USA; Mars HSI; :30). If young people cannot be convinced of the danger heroin use presents to health, maybe the idea that the drug destroys good looks will sink in. This spot shows a pretty young woman who removes one facial enhancement after another-earrings, false eyelashes, makeup, lipstick-to show the unglamorous drug addict underneath. As a final indignity, she removes her false teeth, presenting an ugly likeness for young people to contemplate as the price to pay for drug use. Tagline is "It's hard to face what heroin can do to you."
Partnership for a Drug-Free America: "Everybody's Doing It" (Ground Zero; Windmill Lane Productions; :30). As a counterpoint to the upbeat musical theme "Everybody's Doing It" (using cocaine), the visual shows a wasted young man wrapped around a dirty toilet bowl in a sleazy washroom. While he shakes and writhes, the song extols "the beautiful people" and their habit, and "Heroin-looking good" is supered over the visual. Powerful irony.