Little Caesar Enterprises: "Training Camp" ( Cliff Freeman
& Partners; Propaganda Films; :60). We are told in the opening frame of this category winner that the setting is "Somewhere in the Gobi Desert." In a large hall, a battalion of Little Caesar's delivery trainees go through vigorous drills such as ringing doorbells, knocking on doors, running from a mechanical dog on a track, having lawn sprinklers spray them and shouting "Pizza, pizza" as screaming drill sergeant-types spur them on. Closing voice-over: "Little Caesar's introduces delivery."
Staples: "Intern" (Cliff Freeman & Partners; Johns & Gorman Films; :30). A male office worker approaches a young woman intern and asks what's she's doing. "A cost analysis; I think we're spending too much on office supplies," she says, showing him the Staples catalog. He quickly gives her a menial assignment (polishing a refrigerator) and takes the catalog to his boss, who congratulates him for the money-saving idea. As they walk by the intern, the boss says, "Oh, I see you've met my daughter."