Pepsi-Cola Co.-Pepsi-Cola:"Inner Tube" (BBDO Worldwide; Propaganda Films; :30). Little boy on a beach drinks Pepsi through a straw, and when the bottle is empty, he keeps sucking until he's sucked into it. His sister makes a face and yells, "Mommy, he's done it again!" as she pounds on the bottom of the bottle.
Coca-Cola Co.-Diet Sprite: "Men" ( Fallon McElligott Berlin; Johns & Gorman Films; :30). A guy sits at a bar when a woman comes up and starts fuming. "All men are liars!" she declares, launching off into a diatribe about how men falsely profess their love and conceal their marital status. Then she snatches his drink, takes a sip and nods her approval. "What is it?" she asks. "Diet Sprite," is his reply. "Diet Sprite? Liar!" she hisses, throwing the drink in his face.