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THE BEST AWARDS;SOFT DRINKS;FRIENDS KNOW TO SAY WHEN;SOFT DRINKS CREATE FRICTION FOR PEPSI-COLA AND DIET SPRITE

Published on .

Pepsi-cola co.-Pepsi-Cola: "Diner" ( BBDO Worldwide; Pytka Productions; :60). In the category winner, Coke and Pepsi truck drivers meet on a wintry night in a diner and strike up a friendship, exchanging family photos. The Coca-Cola man pushes a can of Coke over to his new friend, who looks around, politely takes a sip and passes it back, then returns the favor. But the Coke guy keeps drinking the Pepsi and won't give it back. Result: A fight, and in the closing scene we see a chair tossed through the window. Endframe: "Nothing else is a Pepsi."

Pepsi-Cola Co.-Pepsi-Cola:"Inner Tube" (BBDO Worldwide; Propaganda Films; :30). Little boy on a beach drinks Pepsi through a straw, and when the bottle is empty, he keeps sucking until he's sucked into it. His sister makes a face and yells, "Mommy, he's done it again!" as she pounds on the bottom of the bottle.

Coca-Cola Co.-Diet Sprite: "Men" ( Fallon McElligott Berlin; Johns & Gorman Films; :30). A guy sits at a bar when a woman comes up and starts fuming. "All men are liars!" she declares, launching off into a diatribe about how men falsely profess their love and conceal their marital status. Then she snatches his drink, takes a sip and nods her approval. "What is it?" she asks. "Diet Sprite," is his reply. "Diet Sprite? Liar!" she hisses, throwing the drink in his face.

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