Axelrod Tapped as Obama's Senior Adviser

Obama Ad Strategist Joins White House Team

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WASHINGTON (AdAge.com) -- To the surprise of no one, President-elect Barack Obama today enlisted David Axelrod, the Obama campaign's chief strategist, for his White House staff, naming him a "senior adviser to the president."
Barack Obama and David Axelrod will take their successful association from Chicago to the White House.
Barack Obama and David Axelrod will take their successful association from Chicago to the White House. Credit: Jason Reed

A former Chicago Tribune reporter, Mr. Axelrod went on to create a political advertising and strategy firm to run Paul Simon's successful race for the U.S. Senate. That shop is now called AKP&D Message and Media.

AKP&D has produced advertising for a number of congressional and gubernatorial campaigns. Mr. Axelrod is the "A" in AKP&D. The "P" is David Plouffe, who served as manager of the Obama campaign.
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