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Ayer acquires Spencer

Published on .

N.W. Ayer & Partners, New York, acquired Spencer Communications Group, New York, and merged it with Ayer Public Relations, adding clients including House of Seagram and Absolut vodka to Ayer's roster. Ayer named Tricia Kenney president of Ayer PR; the 15-year veteran of the agency retains her titles of exec VP and senior partner of N.W. Ayer & Partners.

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