[rochester, n.y.] Eastman Kodak Co. is realigning its $260 million consumer global media buying account at two roster shops. J. Walter Thompson Co. will handle the bulk of the media buying in the U.S., Latin America and Asia/Pacific, while Ogilvy & Mather Worldwide will do most of the buying in Europe. Young & Rubicam, Carat and others lost out on the global assignment outside the U.S.
[wolfburg, germany] Volkswagen is not denying widespread speculation the automaker may review its $400 million account, handled by DDB Needham Worldwide in 28 countries outside the U.S. "We are thinking about many possibilities for strengthening the Volkswagen brand . . . No decision has been made about inviting other agencies or creative groups for a pitch," said a VW spokesman. VW also wouldn't comment on reports Marketing Director Dieter Dalhoff, a DDB Needham supporter, may be on his way out.
[new york] MacDonald Communications Corp. is expected to announce today a major restructuring that will cut its staff by 15% and reduce the frequency of Working Woman and Working Mother to 10 times a year in '97. Through the first nine months, ad pages for the titles dropped 27.2% and 20.9%, respectively.
[atlanta] McCann-Erickson Worldwide's Seattle office has retained the $15 million PowerAde account from Coca-Cola Co., after an 11th-hour repitch of the business two weeks ago to prevent the account from shifting to Fallon McElligott Berlin, New York, according to a Coca-Cola spokesman.
[new york] USA Network has awarded Fallon McElligott, Minneapolis, its $12 million account, previously handled by Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
[los angeles] In a further competitive blow to cable TV, satellite TV programmer DirecTV is now offering its hardware free to certain customers. AT&T True Rewards customers, if they purchase one year of programming in advance ($354.95) and earn 50 True Rewards points a month for 18 months, qualify for a $200 rebate, making the $199 RCA DSS system virtually free. AT&T is an equity investor in DirecTV.
[darien, conn.] Beer brewer and distributor Labatt USA has given Ammirati Puris Lintas, New York, $10 million in additional business. The new assignment includes Rolling Rock, Dos Equis and a portfolio of specialty beers from Labatt USA's Specialty Import Division. Hill Holliday/Altschiller, New York, was the previous agency.
[minneapolis] Dayton Hudson Corp. is launching its own controlled-circulation magazine to showcase upscale advertising. Starting in February, Today Special Edition will be published six to eight times per year in Chicago, Detroit and Minneapolis, Crain's Chicago Business reports today. Up to 50% of available ad pages will be sold to companies such as Ralph Lauren, Jones New York and Tommy Hilfiger at rates comparable to those of glossy city magazines. The title, with planned circulation of 1.2 million, will be mailed to heavy charge-card users.
[sacramento, calif.] California Lottery named five finalists for a four-year, $135 million contract. Finalists are J. Walter Thompson USA, the incumbent, and Young & Rubicam, both San Francisco; Asher/Gould and Grey Advertising, both Los Angeles; and Rogge Effler & Partners, Santa Monica. Separately, Asher/Gould won renewal on the state's three-year, $49 million anti-smoking account.
[chicago] American Portable Telecom awarded its new $15 million account to Goldberg Moser O'Neill, San Francisco. The company in early 1997 will begin to market its personal communications service in six markets, including Houston, Pittsburgh and Minneapolis/St. Paul.
[san diego] Mail Boxes Etc. launches a prime-time TV holiday campaign on Nov. 18, promoting its ability to mail packages of all shapes and sizes. "If you can dream it up, we can pack it up and get it there," is the tagline of 15-second spots from Kenneth C. Smith Advertising.
Sun Jet Airlines' $8 million account to Lipp-hardt Advertising, Tampa, Fla., from Sussman, Sikes & Associates, West Bloomfield, Mich. .*.*. Kiwi International Air Lines, in bankruptcy protection but with a $5 million investment from Wasatch International, announces today that it is returning, with service to four or five cities. Agency Long Haymes Carr, Winston Salem, N.C., is out and the account is unassigned. .*.*. Express@Net to Mandelbaum Mooney Ashley, San Francisco, for a new $3 million to $5 million account for the Web service, which allows businesses to compare the costs of express shipping services. . . Petersen Publishing Co. will fold Sassy and combine the circulation into its `Teen title, boosting the combined rate base to 1.2 million.