AYER OPENS INTERACTIVE COMPANY, INTERNET SITE; SATURN DRIVES TO HOTWIRED; NTN KICKS ITS GAMES TO AOL; EWORLD CUTS PRICE, ADDS DOW JONES; OTHER NEWS:

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N W Ayer is formalizing its interactive media work, opening an interactive production company and a site on the Internet. The new company, called Blue Marble Advanced Communications Group, is headed by President David Yakir, formerly senior VP-director of Ayer Technologies, a unit that will be folded into Blue Marble. New York-based Blue Marble, with 35 full-time employees, will do interactive work for Ayer clients AT&T and DeBeers Consolidated Mines as well as a kiosk project for an undisclosed client. The Internet site, to open this week, will serve as a testing ground for clients interested in advertising there.

Saturn Corp. later this month becomes an advertiser on HotWired, Wired's Internet site. Saturn purchased a 24-week sponsorship of HotWired through agency Hal Riney & Partners, San Francisco. The site will include photos of the company's 1995 car models, a dealer locator and automobile technical specifications. Access HotWired at http://www.hotwired.com/.

Football is coming to America Online. NTN Communications, Carlsbad, Calif., is providing QB1 to AOL subscribers, enabling them to play along with televised professional and college football games by predicting plays. NTN will also offer interactive hockey, boxing and trivia games. NTN also has a letter of intent to make the games available on Prodigy.

Apple Computer this spring will release a new version of its fledgling eWorld online service, adding Internet access. Apple also is cutting its prices to become more competitive, doubling the amount of free time included in the $8.95 monthly fee to four hours and lowering the hourly fee beyond that to $2.95 from $4.95. Apple claims eWorld has picked up more than 50,000 subscribers since its launch last July. Separately, Dow Jones Business Information Services said it would provide content for eWorld, including daily news stories, market updates and newsletters.

Business Week last week opened Business Week Online on America Online, offering previews of each week's issue, mutual fund information and message boards. ... Courtroom Television Network today unveils Focus, an online law magazine available on America Online, Prodigy and CompuServe.

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