N.W. Ayer & Partners' European headquarters in Frankfurt closed the week of May 1, following the linkup between Ayer parent MacManus Group, Leo Group and Dentsu that formed B Com3 Group. Oliver Hesse, 42, and Alexander Schubert, 37, who set up the Frankfurt agency in 1998, felt there was no longer a need for a second-string network for MacManus. Also, international business proved more difficult than expected. The two international accounts at Ayer's Frankfurt office, KitchenAid and Continental Airlines, moved to MacManus-owned Buhler & Partner. The future of New York-based Ayer's offices in London and Madrid is unclear. Mr. Hesse and Mr. Schubert split amicably with MacManus and set up their own shop, Going Easy Communications, which will work with MacManus media arm MediaVest
Copyright May 2000, Crain Communications Inc.