Sagacious product placement? Not only did one production manager see his newborn daughter every evening, band members bought 30 phones.
That kind of success has led to N W Ayer, New York's event marketing group being spun off as Ad:Vent, a new strategic events marketing unit.
Mark Dowley, 30, formerly an Ayer senior VP-management supervisor, has been named Ad:Vent's general manager.
The unit's clients include fashion designer Tommy Hilfiger, a relationship Mr. Dowley struck up when he worked in sports event management at International Sports & Leisure, Lucerne, Switzerland, and ProServe, Arlington, Va.
For Tommy Hilfiger USA, Ad:Vent is working on car racing sponsorships and endorsements by Professional Golf Association players. The group also is working with Ayer client General Motors Corp. on a redesign of its World of Motion pavilion at Walt Disney World's Epcot Center in Orlando.
For AT&T Consumer Communications Services, Ad:Vent is renegotiating deals with a majority of National Basketball Association teams for AT&T's consumer sweepstakes.
"You wouldn't normally associate AT&T and the Grateful Dead ...but, in the music business, the Grateful Dead is known for its cutting edge technology."
Sound like a commercial?
"We'd love to make a commercial out of it," said Mr. Dowley.M