British American Tobacco Co., London, the world's second-largest cigarette company, agreed to acquire fourth-ranked Rothmans International in a deal that values the combined companies at $21.3 billion. The companies together will hold 16% of the world cigarette market. B.A.T's roster agencies include Bates Worldwide, Grey Advertising and Ogilvy & Mather Worldwide. Rothmans' agencies include DDB
Needham Worldwide, O&M and Publicis Communication.
Copyright January 1999, Crain Communications Inc.