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B.A.T to buy Rothmans

Published on .

British American Tobacco Co., London, the world's second-largest cigarette company, agreed to acquire fourth-ranked Rothmans International in a deal that values the combined companies at $21.3 billion. The companies together will hold 16% of the world cigarette market. B.A.T's roster agencies include Bates Worldwide, Grey Advertising and Ogilvy & Mather Worldwide. Rothmans' agencies include DDB Needham Worldwide, O&M and Publicis Communication.

Copyright January 1999, Crain Communications Inc.

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