Transplanted from FCB's San Francisco office early last year, Mr. Thompson, 51, has elevated the Chicago office's creative reputation with work on Coors Light, Cadbury Beverage's Canada Dry Ginger Ale and Raid Insecticides.
Under Managing Director Mitch Engel, FCB Chicago has leveraged Mr. Thompson's stature to score a healthy roster of new business, from a $50 million branding campaign for Bayer AG Corp., won in October, to the $15 million Blue Cross/Blue Shield campaign, landed in March.
Mr. Thompson said he hopes the Blockbuster news will help perception catch up to reality. "People are less aware of things you do for existing clients than they are when you win a new piece of business that relies on a creative pitch," he said.
Blockbuster pulled its music account from D'Arcy Masius Benton & Bowles, St. Louis, five months ago; industry sources have speculated DMB&B may also be in trouble on the marketer's plum video rental account.
Mr. Thompson and Brian Bacino, senior VP-client creative director, will lead the FCB creative team on Blockbuster. The creatives worked together two years ago at FCB San Francisco, on former client Taco Bell Corp.
Blockbuster will be the first client to test drive the new computer network connecting all FCB creative teams worldwide. The technology allows clients and agency staffers to access and edit creative work online.