B Com3 revamps media setup

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B Com3 Group, Chicago, unveiled a restructuring plan for its two media buying groups, Starcom Worldwide and MediaVest Worldwide, as expected. Because of scale and conflicts, the two will continue to operate independently in North America and the U.K., but will combine in other markets, operating under the Starcom name. A new holding company, Starcom MediaVest Group, will oversee the two media buying operations. It will have a three-person "chief executive team'' - two drawn from Starcom and one from MediaVest. Starcom Worldwide CEO Jack Klues, 45, will be group CEO for the holding company; Starcom Chief Operating Officer Bob Brennan, 41, will be chief operating officer for the holding company; and Kevin Malloy, 36, will be the holding company's exec VP-international operations. He was named CEO of MediaVest North America, a new post, from exec VP-global chief operating officer, MediaVest.

Copyright May 2000, Crain Communications Inc.

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