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B-M acquires Redmond haircare line

Published on .

Bristol-Myers Squibb Co., New York, as expected, said it will acquire Redmond Products, the privately held marketer of premium retail shampoos, conditioners and styling products, in a stock transaction. Redmond markets under the Aussie brand, including Aussie Mega shampoo, Aussie 3 Minute Miracle conditioner and Aussie Sprunch spray, among others.

The company's sales are approximately $130 million a year, derived primarily from its U.S. business. It also markets in the U.K., Canada, Mexico and Australia. The brands will be added to the Bristol-Myers Squibb Worldwide Beauty Care Group. Webber Advertising, Minneapolis, has handled the Redmond products. B-M's Clairol line is handled by Grey Advertising, J. Walter Thompson Co. and Wells BDDP, all New York.

Copyright December 1997, Crain Communications Inc.

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