AT&T TO LAUNCH NEW SHEPHERD ADS

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Exec Declines to Comment on Future of Theme

Once again trotting out its wandering shepherd, AT&T Wireless on Feb. 26

AT&T walks with the shepherd again
will debut its latest advertising initiative, a program the company calls Customer Advantage. The effort, targeting both consumer and business customers, will flag key benefits of AT&T Wireless' products and services in TV, print and radio advertising created by True North Communications' FCB, San Francisco. Read the full story by Ad Age staff reporter Tobi Elkin.

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