Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

In an attempt to become profitable in its remaining nine U.S. markets, Webvan Group, of Foster
City, Calif., today launches a new ad campaign to reposition itself as a "last mile" Internet delivery service. The campaign seeks to broaden the company's image beyond its grocery store heritage.

The new campaign also makes Webvan one of a limited number of dot-coms that have re-emerged as significant advertising buyers in the wake of a widespread collapse of Internet-based companies. See full story

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: