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WEBVAN MOVES TO CHANGE IMAGE

Published on .

In an attempt to become profitable in its remaining nine U.S. markets, Webvan Group, of Foster
City, Calif., today launches a new ad campaign to reposition itself as a "last mile" Internet delivery service. The campaign seeks to broaden the company's image beyond its grocery store heritage.

The new campaign also makes Webvan one of a limited number of dot-coms that have re-emerged as significant advertising buyers in the wake of a widespread collapse of Internet-based companies. See full story

Copyright March 2001, Crain Communications Inc.

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