British Airways will break its first ad campaign from M&C Saatchi, the Maurice Saatchi breakaway ad agency, on British TV this coming weekend. M&C Saatchi won BA's $96 million global ad account, previously handled by Cordiant's Saatchi & Saatchi Advertising, in May. The first four spots from Oscar-winning animation director Daniel Greaves feature a sheep, giraffe, peacock and trapeze artist in four separate water-colored cartoons. All ask the question, "Where is everybody?" The implied response is that everybody has taken advantage of BA's World Offers bargain fares program.
Copyright August 1995 Crain Communications Inc.