Baan Co., Herndon, Va., and Barneveld, Netherlands, this week launches a $25 million corporate branding campaign. The global solutions provider uses the theme "Get ahead'' to appeal to business customers with its portfolio of products including back office automation, customer relationship management and e-business. Ads break in The Wall Street Journal
with future print scheduled for major newspapers and business press in the U.S. and Europe through the rest of the year. Bates Worldwide, New York and London, created the campaign.
Copyright September 1999, Crain Communications Inc.