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BABE IS A HIT AGAIN

Published on .

The Babe is back. Curtis Management Group is unveiling the first official Babe Ruth logo and expects to license more than 100 commemorative products in the first year. Just like that-Nike, Hallmark Cards, Forbes and Upper Deck Co. are touting the Babe in licensing deals. Said Curtis President Mark Roesler: "The response has been beyond our expectations."
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