Babson holds direct review

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Financial advisors Babson United Cos., Wellesley, Mass., is reviewing agencies for its estimated $1.5 million direct marketing account. Competing for the account are Barry Blau & Partners, Fairfield, Conn.; Berenson Isham & Partners and Pamet River Partners, both Boston; Clarion Marketing & Communications, Greenwich, Conn.; Evergreen Marketing, Middlebury, Vt.; and Harte Hanks Direct, New York. There is no previous agency.

Copyright January 1997, Crain Communications Inc.

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