Bacardi gives $50 mil acc't to DeWitt

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Bacardi USA has selected DeWitt Media, New York, to handle U.S. media for its $30 million to $50 million account, including Bacardi rums, Dewar's Scotch whisky and Bombay Sapphire gin. The incumbent was Ammirati Puris Lintas, New York. AAR/Bob Wolf Partners, New York, handled the review.

Copyright September 1999, Crain Communications Inc.

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