Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bacardi considers online review

Published on .

As Bacardi-Martini USA winds down its estimated $30 million creative review, the marketer is mulling an interactive review. AAR/Bob Wolf & Partners, New York, which is handling the creative review, has contacted agencies. A decision on the creative review is expected soon.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: