×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BACARDI CONSOLIDATES U.S. MEDIA WITH UNIVERSAL MCCANN

Published on .

(Aug. 3, 2001) -- Bacardi USA consolidated its media agency-of-record responsibilities in the U.S. with Interpublic Group of Cos.' Universal McCann New York, effective immediately. The assignment covers broadcast, print and interactive media.

Billings are estimated at $40 to $45 million.

The previous agency was Publicis Groupe's Optimedia International U.S. Key brands included in the assignment are Bacardi Light Rum, Bacardi Limon, Bacardi O, Dewar's Scotch, Bombay Sapphire, Martini & Rossi Asti and Drambuie. -- Richard Linnett

Copyright August 2001, Crain Communications Inc.

Most Popular
In this article: