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Bacardi-Martini sends 3 brands to Ammirati

Published on .

Bacardi-Martini USA has tapped roster agency Ammirati Puris Lintas, New York, to handle media buying for Dewar's Scotch whisky, Bombay gin and Di Saronno Amaretto liqueur, formerly marketed by Diageo. The brands had 1997 spending of $19 million, according to Competitive Media Reporting.

Copyright June 1998, Crain Communications Inc.

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