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BACARDI SILVER TO GET PLASTIC BOTTLES

Will Allow for Sales at Sports Stadiums

By Published on .

BOSTON (AdAge.com) -- Based on the success of its Bacardi Silver, Anheuser-Busch Cos. will begin selling the popular
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alternative malt beverage in plastic bottles.

Expanding to plastic will allow Bacardi Silver to be sold in sports stadiums that have banned glass bottles.

Within one month of its February launch, Bacardi Silver has sales of $5 million through food and drug stores, according to Information Resources Inc.

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