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More backers for Smart TV

Published on .

Kraft Foods, syndicator Buena Vista Television, Media Edge, Zenith Media Services and Saatchi & Saatchi Advertising are the latest companies to sign non-binding letters of intent to support a national roll-out of Statistical Research Inc.'s Smart TV, the potential competitor to Nielsen Media Research in the measurement of TV audiences.

Copyright November 1998, Crain Communications Inc.

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